Melbourne Convention and Exhibition Centre (MCEC) Acknowledges the Traditional Owners of Narrm, the Wurundjeri Woi Wurrung people of the Kulin Nation. We pay our respects to their Elders past and present, and to Elders of all First Nations communities that visit MCEC.

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Marketing’s Big Reset at The Comeback Conference

By Bree Pagliuso|

2024 was a ride. Budgets got slashed, engagement got weird, and for a lot of businesses, marketing felt like shouting into the void. But 2025? It’s time to rebuild, smarter, sharper, and with real strategy.

Enter The Comeback Conference , The Digital Picnic’s two-day deep dive into marketing that actually works. No fluff. No recycled LinkedIn advice. Just real-world, high-impact strategies from some of Australia’s sharpest marketing minds. 

The best part?  

It’s a reset button for your marketing brain. One that will have you feeling upskilled, fired up, and ready to tackle 2025 with confidence. 

And where better to do it than at Melbourne Convention and Exhibition Centre (MCEC). Just like The Digital Picnic, MCEC is about reinvention, connection, and pushing the boundaries of what’s possible. It’s where some of the world’s most exciting thinkers, creatives, and innovators come to share, learn, and shake things up. And for a conference built around marketing resilience, adaptability, and growth, there’s no better fit. 

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What to expect? 

Think big conversations, hands-on workshops, and industry insights you won’t find anywhere else.  

  • What’s actually working in content right now 

  • How to stretch your ad spend further and make every dollar count 

  • PR that gets results! Stop waiting for media attention and start earning it 

  • Smarter marketing automation to save time and scale 

  • A behind-the-scenes look at how The Digital Picnic bounced back 

  • Real networking. No awkward small talk, just meaningful connections 

Why this event hits differently?  

If you’ve ever been to a marketing event and left with zero practical takeaways and a mild existential crisis, we get it. That’s why The Comeback Conference is built differently. 

  • No generic panels. Every session is packed with practical insights, not vague be authentic advice 

  • Speakers who actually do the work including real marketers, business owners, and creatives who’ve weathered the storm 

  • A bias for action, you’ll leave knowing exactly how to implement, adapt, and thrive 

Some of the country’s most-loved brands, agencies, and digital disruptors are taking the stage, including:  

  • Cherie Clonan (The Digital Picnic) – Advanced content marketing strategy 

  • Kim James (Tangerine Tango) – Brand storytelling that connects 

  • Elisabeth Jackson (The Afro Coach) – Client retention without burnout 

  • Anaita Sarkar (Sell Anything Online) – Social SEO moves for 2025 

  • And many more exciting experts 

Join us at The Comeback Conference and turn 2025 into your best business year yet.  

Get your tickets now  

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About The Digital Picnic 

Founded by award-winning digital marketer Cherie Clonan, The Digital Picnic champions accessible, ethical, and human-first marketing. 

Built on servant leadership, empathy and purpose-driven strategy, it has grown into a multi-million-dollar company, donating over $70K annually in charitable and pro bono services. 

That same ethos powers The Comeback Conference, equipping businesses with real strategies to thrive, no matter the budget or challenge. 

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