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Every Bit Worth It at Destination Victoria 2025

By Bree Pagliuso|

Victoria has never done same-same. From our laneways to our landscapes, every corner of this state feels different and that’s exactly what makes our visitor economy so powerful.

Join us on Wednesday 8 October 2025 at Melbourne Convention and Exhibition Centre (MCEC) for Destination Victoria , hosted by Visit Victoria—the one day each year when the industry comes together to connect, learn, and look ahead. 

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Why You Should Be There 

This is your chance to be in the room with the people shaping the future of tourism in Victoria alongside hundreds of your peers from across the state. 

You’ll hear directly from Minister for Tourism Steve Dimopoulos, Visit Victoria’s CEO Brendan McClements, Chief Marketing Officer Shae Keenan, and advertising leader Russel Howcroft. You’ll see global tourism trends broken down by Michael Shoory of Oxford Economics, and gain practical insights on cultural tourism, influencer marketing, AI in business, and Visit Victoria’s 2030 vision. 

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And it’s not just about listening.  

You’ll have the chance to meet operators, cultural leaders, policy makers, and innovators from every corner of Victoria, building connections that can open doors long after the day is done. 

Your Toolkit for the Year Ahead 

  • A clear view of the trends and opportunities shaping tourism. 

  • Practical strategies you can put into play straight away. 

  • Insights from leaders steering Victoria’s visitor economy. 

  • Connections that can move your business forward. 

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It Matters Here 

We’re part of Victoria’s visitor economy too—connected to Melbourne and the regions that thrive when the industry is strong. 

When Destination Victoria comes to MCEC, conversations extend beyond the stage, strategies become action, ideas evolve into partnerships, and connections lead to opportunities. 

It’s about fuelling an industry that supports jobs, culture, and the city we love and giving you the insights and relationships to shape its future. 

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The Details 

Wednesday 8 October 2025. Register Here  

Seats are limited, secure yours now to be in the room with the biggest names in Victoria’s visitor economy. 

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