MCEC

Customer research and journey mapping training workshop

This is a hands-on, practical workshop suitable for anyone wanting to learn more about how to create and use Journey Maps.

About journey mapping

Journey mapping helps organisations better understand their customers and staff delivering customer experiences. 

Organisations of all types increasingly recognise the importance of delivering better experiences to their customers and frontline staff, but many struggle with obtaining a shared perspective of what the current customer experience is, and in communicating a unifying vision for the future customer experience.

Journey mapping is a process that enables you to capture and communicate current and future customer experiences. The Journey Map is a visual artefact that expresses the layers surrounding the customer experience. This becomes a tool that allows an organisation to assess the experience they deliver today, project the kind of experience they want to be delivering in the future, and move forward, creating tangible action plans to bring the new and/or improved services to life.

What you’ll get

This full day, hands-on workshop on current and future state journey mapping provides the following:

  • An introduction to Journey Mapping – approaches to creating maps, current and future state maps
  • Practical guidelines on activities and tasks to use in gathering information about the customer experience, staff experience, systems, processes and artefacts currently in place
  • Exposure to research approaches and techniques that can be used to obtain customer insights
  • Practical guidelines on how to map the information in a clear and concise way 
  • Practical guidelines on how to make use of the map
  • Exposure to example current and future state maps

Who it’s for

This workshop is ideal for anyone tasked with helping their organisation become more customer-centred.

This includes managers of innovation, marketing, IT, products, and customer experience professionals, as well as start ups, business analysts, change managers, and in-house design teams.

Address:

Convention Centre
1 Convention Centre Place,
South Wharf, Melbourne Victoria,
Australia 3006.

Opening dates and times

Tuesday 6 February 2018
9.00AM - 5.00PM

Prices

Workshop Ticket - $625

More information

Contact

events@meldstudios.com.au

Event type

Public

Melbourne
Convention and
Exhibition Centre

1 Convention Centre Pl,
South Wharf, Melbourne Victoria,
Australia 3006.

View on Google Maps

Parking

Transport

Important car park update: Construction of Melbourne Convention and Exhibition Centre's (MCEC) new multi-purpose building is currently underway alongside Convention Centre Place, opposite South Wharf DFO and Pan Pacific Melbourne.

Please note that building entrances, pedestrian footpaths, vehicle access and bicycle routes may be altered during the construction period. We encourage you to follow directional signage in place to navigate around the construction zone.

Car parking spaces are currently limited within the surrounding construction zone, and in particular, the Exhibition Centre car park (entry off Normanby Road) quickly reaches capacity on busy event days.

We recommend parking at the Siddeley Street car park located off Wurundjeri Way which is a short walk across Seafarers Bridge to MCEC.

Please refer to the map below for additional car parking options.

Event organisers can download a printable MCEC car parking information sheet here.


 

1. Melbourne Exhibition Centre Parking

1060 undercover parking spaces available, managed by Wilson Parking. Entrance and exit off Normanby Road with a height restriction of 2.2 metres.

Open 24 hours, seven days a week.

Fees (weekdays including public holidays):

0.0 - 1.0 hour $14.00
1.0 - 2.0 hour $28.00
2.0 - 3.0 hour $42.00
3.0 - 4.0 hour  $56.00
Lost ticket $56.00

Evening rate 

Monday to Thursday: $17.00, entry from 6.00pm and exit before 6.00am the next day. Casual rates will otherwise apply.

Friday: $20.00, entry from 6.00pm and exit before 6.00am the next day. Casual rates will otherwise apply.

Weekend rate

$20.00, per exit, per day. Casual rates will otherwise apply.

Earlybird rate

Monday to Friday: $17.00 entry between 6.00 – 9.00am and exit between 3.00pm - midnight. Casual rates will otherwise apply.

Please note - All MCEC car park patrons will be directed to car park Door 1 during overnight closure (8.00pm – 6.00am), to access the external areas of South Wharf Promenade.

2. Siddeley Street Parking

Open 24 hours, seven days a week. 

Fees:

0.0 - 0.5 hours $6.00
0.5 - 1.0 hours  $14.00
1.0 - 2.0 hours  $28.00
2.0 - 3.0 hours  $40.00
3.0+ hours  $55.00
Lost ticket  $50.00

Evening rate Monday - Thursday: $12.00, entry after 4.00pm and exit before 6.00am the next day. Casual rates will otherwise apply.

Friday evening, weekend and public holiday rate: $13.00 per exit, per day.

Earlybird rate Monday to Friday: $16.00 entry between 6.00am and 9.00am and exit between 12.00pm - midnight. Casual rates will otherwise apply.

Please note that the early bird rate will require parking on Level 6 or above.

3. Freeway Parking

This is a Wilson Parking car park, located at Munro Street under the Westgate Bridge. You can access this car park via Normanby Road and Munro Street.

Fees (weekdays including public holidays):

0.0 - 1.0 hours  $10.00
1.0 - 2.0 hours  $20.00
2.0 - 3.0 hours  $30.00
3+ hours  (max) $40.00
Lost ticket  $50.00

Evening flat rate: Monday to Thursday

 

Enter after 6.00pm 

Exit before 6.00am the next day $10.00

Discounted parking rates are available for exhibitors.

Contact Wilson Parking on +61 3 9224 0301 (work hours) for discount rates and conditions.

4. DFO South Wharf Parking

Multi-level car park with 1,150 spaces, managed by Wilson Parking. Entrance off Convention Centre Place or Munro Street. Open 24 hours, seven days a week.

Fees (weekdays including public holidays):

0.0 - 1.0 hours  $10.00
1.0 - 2.0 hours  $20.00
2.0 - 3.0 hours  $30.00
3+ hours (max) $40.00
Lost ticket  $50.00

Evening rate: $10.00 entry after 6.00pm and exit before 6.00am. 

5. Munro Street Parking*

This is a Care Park car park, located at Munro Street.

Fees

0.0 - 1.0 hour - $7.00

Daily maximum (Monday to Sunday) - $13.00 for up to 12 hours of parking.
*Please note, on days that there is a public exhibition at the Melbourne Convention and Exhibition Centre the flat rate is $14.00 for up to 12 hours of parking.

Arriving by taxi

Taxi drop off points are at 1 Convention Centre Place (for Convention Centre) or 2 Clarendon Street, South Wharf (for Exhibition Centre).

Taxis can be booked by contacting Silver Top Taxi (131 008) or Yellow Cabs (13 22 27).

Arriving by tram

Melbourne's tram network services the metropolitan inner-city area with 28 lines. Melbourne Convention and Exhibition Centre (MCEC) is serviced by regular services departing every few minutes.

MCEC is stop 124a (Crown Casino / MCEC) for routes 96, 109 and 112 stop opposite the MCEC on Clarendon Street, South Wharf.

Tram numbers 48 and 70 stop at the end of Flinders Street. Walk towards the Yarra River and cross Seafarers Bridge.

Arriving by train

Melbourne’s metropolitan train network operates from the nearby Southern Cross station connecting to all parts of Melbourne.

Exit onto Spencer Street and take trams 96, 109 or 112 to stop 124a, which stops opposite the Exhibtion Centre entrance of MCEC.

Arriving by bus

Bus route 237 operates from Queen Victoria Market, via Southern Cross Station to Lorimer Street South Wharf from Monday to Friday. Lormier Street is approximately a five minute walk to MCEC. There is also a coach pick up/drop off point at Bay 1, Convention Centre Place (closest to DFO South Wharf).