Melbourne Convention and Exhibition Centre (MCEC) Acknowledges the Traditional Owners of Narrm, the Wurundjeri Woi Wurrung people of the Kulin Nation. We pay our respects to their Elders past and present, and to Elders of all First Nations communities that visit MCEC.

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Explore Tomorrow at the VTIC 2024 Vision Summit

By Bree Pagliuso|

Ditch the crystal ball and enter the world of insights, research, and global trends at the VTIC 2024 Vision Summit.

On 16 April Melbourne Convention and Exhibition Centre (MCEC) will transform into an intersection of innovation and inspiration. Come and explore the future of Victoria's visitor economy with data-backed findings and research.

Possibilities on display

'Focus on Growth – the $16 Billion Opportunity' theme in this year's Vision Summit promises to delve deep into the pivotal factors shaping Victoria's visitor economy. With a dynamic partnership between VTIC, Tourism Australia, and MCEC, you can expect a compelling mix of discussions, presentations, and networking opportunities centred on the events industry's growth potential.

Putting Victoria on the global stage

Featuring speakers from Tourism Australia and Visit Victoria, the summit will highlight the importance of Melbourne hosting the Australian Tourism Exchange (ATE) for the first time since 2015 and provide insights on how industry operators can capitalise on this milestone to promote our destination to global decision-makers and influential media.

From traveller research to consumer insights, walk away feeling informed and empowered thanks to informative presentations designed to help you shape strategic planning for the year ahead.

But that's not all

  • Gain insights from Melbourne Airport's research project on changing traveller trends.

  • Explore the vision for the Melbourne Arts Precinct and its impact on positioning Melbourne as a cultural capital.

  • Join an engaging panel discussion on the implications of the 7.5% short-stay accommodation levy set to take effect in Victoria in January 2025.

  • And so much more!

The VTIC 2024 Vision Summit isn't your typical event. It's your roadmap to success in Victoria's visitor economy. Join us on 16 April to unlock the $16 billion opportunity ahead.

A large crowd of people are standing, talking to one another, holding plates of food and cups of drink. A banner sits in the bottom left corner displaying the letters VTIC.